When Watier moved from on-wall displays to a gondola in London Drugs, they knew they'd need to create something to grab attention. they asked C-West to design, manufacture and retrofit existing gondolas with promient Watier branding.
Lise Watier Cosmetics specializes in the production and distribution of prestige cosmetic, skin care and fragrance.
C-West was chosen by the Watier team to retrofit existing vendor gondolas with custom fixtures for product display in London Drugs locations in Calgary, Edmonton and Vancouver, Canada. The project went from concept to completion in 9 months - 8 weeks of that was production. Creating a custom vendor fixture with C-West allowed Watier to use their brand colour for the laminate, and have their own team design graphics that could be printed and installed by C-West. Custom lighting for the cosmetic sample area invited buyers to try them out.
Special features of this project:
3-D acrylic logo
Custom up-lit display for cosmetic testers
Backlit graphics
C-West project managers worked with the branding and merchandising teams in Montreal to ensure Watier brand standards were adhered to. Special attention was put into ensuring the samples were able to be displayed in a way that would add to the consumer brand experience while showcasing the items to perfection.
We enjoyed very much working with C-West. They provide an excellent customer service! The concept designed for our fixture really elevated the look of our brand! They had great recommendation on materials and design ideas. We are really satisfied with the new look of Watier at London Drugs! We will continue to work with C-West for upcoming projects as we were very pleased with them!”
- Alexandra Legault, Category Management Advisor, Lise Watier & CW Beggs
